The Click Exchange has existed for years. Most relevantly for the insurance click space dating back to the SureHits product launched initially in 1996. SureHits initially focused on the lending and finance spaces but branched out over the years later being acquired by QuinStreet. The marketplace evolved to answer a couple of fundamental needs in the digital ad space: more relevant ads for publishers and a source of higher intent traffic for advertisers.
25 years is a long time and over that time click exchanges have evolved significantly. Part of that evolution has been the underlying ad-tech that supports them. Today exchanges like Clicks To Convert support multiple verticals and sport advanced bidding technologies. Within modern click exchanges, you can bid by: hour, day, location, device, and a number of demographic data points like home-ownership, age or insurance status.
Why use a Click Exchange?
As a publisher, running placements from clicks to convert will make you more money. You will see significantly higher RPMs than traditional ad placements. Using our custom ad units and integrating Clicks To Convert in multiple places on your sites will boost revenue. Placements on a thank you page will also give you the chance to monetize users as they leave your site.
As an advertiser, you’ll get access to best-in-class technology, open API’s, and complex bidding tools that you can use to shape a winning media buying strategy.