admin February 25, 2020 No Comments

What is a Vertically Relevant Click Exchange?

The Click Exchange has existed for years. Most relevantly for the insurance click space dating back to the SureHits product launched initially in 1996. SureHits initially focused on the lending and finance spaces but branched out over the years later being acquired by QuinStreet.  The marketplace evolved to answer a couple of fundamental needs in the digital ad space: more relevant ads for publishers and a source of higher intent traffic for advertisers.

25 years is a long time and over that time click exchanges have evolved significantly. Part of that evolution has been the underlying ad-tech that supports them. Today exchanges like Clicks To Convert support multiple verticals and sport advanced bidding technologies. Within modern click exchanges, you can bid by: hour, day, location, device, and a number of demographic data points like home-ownership, age or insurance status.

Why use a Click Exchange?

As a publisher, running placements from clicks to convert will make you more money.  You will see significantly higher RPMs than traditional ad placements.  Using our custom ad units and integrating Clicks To Convert in multiple places on your sites will boost revenue.  Placements on a thank you page will also give you the chance to monetize users as they leave your site.

As an advertiser, you’ll get access to best-in-class technology, open API’s, and complex bidding tools that you can use to shape a winning media buying strategy.

admin January 15, 2020 No Comments

Why Build a Click Exchange Now?

Why build a Click Exchange? Don’t they already exist?

After years of operating our own websites, optimizing forms and using third-party tools to monetize them we realized it was time to build our own technology out to support our site and with that Clicks to Convert was born.  Looking at the other tools in the marketplace and using our own technology for a year we decided the time was right for a new entrant into the click exchange market.  As a company we pride ourselves on innovation and Clicks to Convert is no different.  Where other tools have stayed stagnant for years or focused on growing a closed “us vs them” ecosystem, we are open, innovative, and looking to drive change.

Why should you choose Clicks To Convert over another click exchange?

  • Clicks to Convert for advertisers:
    • Best in class bidding options with modifiers for any demographic or data point you could want.
    • Access to wider placement options than a traditional click exchange.
    • Second Price Auction.
    • Fully customizable XML options
    • Open API’s for reporting.
  • Clicks To Convert for publishers:
    • Multiple implimentation types.
    • New ad units to drive incremental revenue.
    • Higher fill rates to drive increased RPM’s.
    • Fully customizable XML publishing options.
    • A wider selection of placement and traffic options.
    • Ability to tap into demand sources outside of Clicks to Convert.

Welcome to Clicks to Convert and the new era of the click exchange.

Schedule your demo today.